Diego Piacentini

After almost 30 years with Apple (1987-1999) and Amazon (2000-2016) and an experience of 2 years serving as a civil servant with the Italian Government (2016-2018), I finally started my own endeavor: View Different. The primary mission: invest in and provide mentorship to entrepreneurs who use technology as an enabler to reshape traditional sectors, with an emphasis on education, government, mobility and environmental sustainability.

History: From February 2000 to August 2016, I held the position of Senior Vice President at Amazon.com, where I was a member of the senior executive team (S-team) and I oversaw the International Consumer Business. During that period, Amazon launched and grew e-commerce operations in Europe, Canada, Japan, China, India, and Brazil and started exploring entering new geographies.

Early in my career (1987), I joined Apple in Italy in my home city, Milan. Ten years later, I was appointed General Manager and Vice President of Apple EMEA based in Paris. In late 1999, I joined Amazon in Seattle.

I also served a two-year civil servant term – from August 2016 to November 2018 – as Italian Government Commissioner for Digital Transformation, reporting directly to the Prime Minister. In this role, I founded and scaled the Government’s Digital Transformation Team.

Present:

  • Non-executive Chair of the ​Board of Directors of ​​Apolitical, a global peer-to-peer learning platform for governments.
  • ​Non-executive director of ​The Economist Group; its flagship businesses include The Economist newspaper, and research and analysis division, The Economist Intelligence Unit.
  • Advisor for ​​Exor Seeds, supporting its activities and operations; the Seeds team has backed over 40 startups globally, with a particular focus on mobility, fintech and healthcare.
  • Senior Advisor for ​KKR​, a leading global investment firm.​ In this role, I support the assessment of some investment activities of the company globally and mentor some of the portfolio companies, with a particular focus on technology and sustainable development challenges.
  • Advisor and investor in several start-ups across the US, Europe and emerging markets.
  • International Advisor Council Member of​ Bocconi University.
  • Board member of Endeavor Italy, which I co-founded in 2016,​ and mentor of Endeavor Global, ​an NGO leading the high impact entrepreneurship movement around the world
  • Board member of the ​​Institute for Health Metrics and Evaluation (IHME), an independent global health research center at the University of Washington.
  • Board member of the Maasai Association, supporting education and health initiatives in Kenya.

I hold a B.S. in Economics from Bocconi University in Milan and I am a dual citizen of the United States and Italy.

Words & Videos

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My experience as a civil servant

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Non-executive Board of Directors roles

  • Apolitical, a global peer-to-peer learning platform for government. 
  • The Economist Group, the leading source of analysis on international business and world affairs. Its flagship businesses include The Economist newspaper, research and analysis division and The Economist Intelligence Unit. 
  • DoorDash is a technology company that connects consumers with their favorite local businesses in more than 25 countries across the globe.
  • Advisor for voi, a company that makes makes city travel convenient by offering best-in-class shared electric vehicles accessible on-demand through the voi app.

Advisor roles

  • Senior Advisor for KKR, a leading global investment firm. In this role, he supports the investment activities of the company globally, with a particular focus on technology and sustainable development challenges. 
  • Advisor for ​​Exor and Chairman for ​​Exor Ventures, supporting its activities and operations; the Ventures team has backed over 40 startups globally, with a particular focus on mobility, fintech, and healthcare.
  • Advisor to the Founder of Firefly, a company building a street-level digital media platform that connects audiences with dynamic media on taxis and rideshare vehicles
  • Advisor to the Founder of Pachama, a company using AI and remote sensing to verify and monitor carbon capture by forests to help finance conservation and reforestation

NGO Board of Directors and mentorship roles